i the stylist Street Style – 30 June 2014

Last week we headed to east London, the hub of fashionistas, for some style hunting and of course we had a field day. If you want to appear in our Street Style section follow us on Twitter @ithestylist and we’ll let you know where we’re going to be each week.  Our question this time around was, Facebook crashed for […]

La Corde D’or SS15

One of the main highlights of fashion weeks for me is discovering new brands.  As a stylist its important for me to always stay up-to-date with what’s available.  One new brand I can’t wait to shoot is La Corde D’or.  La Corde D’or are the first Chinese men’s commercial collection to debut during London Collections: Men.  I […]

Monday Moan: Cleated Soles

Cleated soles! *Sticks fingers down throat*.  Now, I studied economics so I totally get the supply-demand equation.  So I am asking footwear retailers from the bottom of my heart to please stop making shoes with cleated soles. Please?! Ok, maybe that’s a bit drastic but why is practically every shoe I see in the high […]

CrossEyes London

On Wednesday evening I headed over to the Barbican area to check out new optical store CrossEyes.  Despite only launching in 2010 the Danish chain already have six stores in Denmark with this being their first (of hopefully many) in London. Now, I know I don’t wear glasses (20/20 vision thank you very much) but […]

ghd aura Launch

ghd launched their latest revolutionary styling tool, ghd aura, on Wednesday night to a packed audience of beauty journalists and enthusiasts.  Hairstylist Adam Reed, who was recently announced as ghd’s newest brand ambassador, gushed about the capabilities of the new dryer and to prove that it does what it says on the tin, guests were […]

i the stylist Loves…Festival Fashion

The festival season is upon us and once again we get to dress up in our much loved fringed and Aztec patterned gear! We have put together a selection of different festival must have’s from your favourite retailers. Festivals are a great way to personalise your wardrobe with unique, vibrant pieces. This year we have […]

Woman Crush Wednesday: Emma Stone

American actress Emma Stone is our Woman Crush Wednesday this week.  Not only has she got a pretty face but she’s a great actress too and at only aged 25 has already had some memorable roles.  You’ll recognise the award-winning actress from several film roles including Superbad, The Amazing Spider-Man, The House Bunny, Gangster Squad, The […]

i the stylist Loves: Flats

I remember the days when I had to search high and low for a decent pair of flat shoes.  Unless you were into trainers, ballet pumps or loafers the pickings were slim. Thankfully shoe retailers have cottoned on to the fact that not every women wants to spend every waking hour in heels.  What we now have […]