7 beauty tips for women over 40

You’re aging like a fine wine and that can only mean one thing – your makeup and beauty routine is bound to have gone through some renovation since your twenties. If not, you’re missing out on some truly delicious stuff. Let’s leave the kids to their sharp contours and winged eyeliner, shall we?


Invest in a day cream, a night cream and an eye cream

This one is pretty much the whole of my mother’s beauty bible. She’s always getting shocked faces when she tells people how old she really is, and this was the first thing she said when I told her that I was writing this article. As skin ages, it naturally loses collagen and elastin over time – these are the proteins that keep it looking supple, fresh and youthful. Choose creams that contain these two ingredients to help reduce the appearance of fine lines and to prevent the under-eye area from sagging. Think of it as the long-term version of under-eye concealer and primer.


Skin Repair Moisturiser™ - Normal/Combination

Skin Repair Moisturiser™ – Normal/Combination (50ml), £17.55 LIZ EARLE at johnlewis.com


Multi-Active Night Cream - All Skin Types
Multi-Active Night Cream – All Skin Types (50ml), £44.00 CLARINS at houseoffraser.co.uk


'Pro-Collagen' advanced eye treatment
‘Pro-Collagen’ advanced eye treatment (15ml), £38.70 ELEMIS at debenhams.com


Use a brown eyeliner rather than a black one

I’m all about that precise definition, but brown tends to look much more natural on pretty much everyone. Black can look harsh and draws attention to any wrinkles or discolourations around the eye area. Pencil works wonders for a soft, smoked look that instantly brings the face together.


Kohl Pencil Brown

Kohl Pencil Brown, £2.99 BARRY M at superdrug.com

Use matte or shimmery eyeshadows rather than glittery ones

The chunkier the glitter, the more it highlights fine lines and dry skin. Literally. Use an eye primer before applying your eyeshadow and you’ll get a smooth, blurred effect that gives your eyelids an instantly polished, sophisticated look.


Matte Eyeshadow Palette Mad For Matte

Matte Eyeshadow Palette Mad For Matte, £12.50 E.L.F. at superdrug.com


'Natural Eyes' neutral eye shadow palette
‘Natural Eyes’ neutral eye shadow palette (11g), £32.00 TOO FACED at debenhams.com

Define your brows

Nothing frames the face quite like a pair of well-groomed eyebrows. Follow the natural shape of your brows and avoid over-plucking. A brow powder or crayon works best when used in the same direction as hair growth, rather than horizontally along the outlines of the brow. Highlight underneath the arch of the brow with a matte white powder, concealer or pressed powder that is a shade lighter than your natural skin tone – avoid using strobing products or shimmery highlighters for this.


Master Brow Pro Palette Kit

Master Brow Pro Palette Kit, £8.99 MAYBELLINE at boots.com


Blush rather than contour

The trick is to go for a soft-focus, rosy glow rather than high definition silhouettes. Find a blush that works with your natural complexion (as your guide, pinch your cheeks and note the natural shade of pink that appears) and blend over the apples of your cheeks. A matte blush is preferable to a shimmery one, which settles into fine lines and magnifies them.


Studio Powder Blush Palette

Studio Powder Blush Palette, £7.50 e.l.f. Studio eyeslipsface.co.uk


Use a lip primer and lip liner

These two are your best friends when it comes to lips, besides a hydrating lip balm. Lipstick tends to bleed into dry patches or lines around the lips, and this can look particularly disastrous when you’re wearing a bright colour. Extending the primer just outside the natural lip lines works wonders when it comes to giving your lip colour precision and lasting power.


'Lip Insurance' lip primer

‘Lip Insurance’ lip primer (4g), £14.50 TOO FACED at debenhams.com


Exaggerate Lipliner Addiction 18
Exaggerate Lipliner Addiction 18, £3.99 RIMMEL at superdrug.com


Use a face primer underneath your makeup and occasionally, instead of foundation

The key is to choose one that works with your skin type – whether oily, dry or combination. I am a huge fan of using primer by itself without any foundation on top. It gives you a “my skin but better” look without completely masking any blemishes or laughter lines that bring originality to your features. If you are prone to greasier skin, use a light dusting of translucent setting powder – some pressed powder formulations can be dense and larger powder particles tend to congregate in wrinkles en masse.


Porefessional Pore Minimising Makeup face primer (15ml) £2340 BENEFIT

Porefessional Pore Minimising Makeup face primer (15ml), £23.40 BENEFIT at debenhams.com


Infallible Priming Base
Infallible Priming Base, £8.99 L’OREAL PARIS at superdrug.com

Post Author: Janelle Soong

Janelle Soong
I'm a pharmacy student and violin teacher who dabbles with makeup for fun. I believe that a smile that reaches the eyes is the best beauty product you will ever own. Favourite things in life include enjoying a cup of tea, youtubing cat videos and hoarding nude lipsticks/eyeshadow palettes. In fact, I’m probably doing one of those things right now.

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