It’s appears we can’t go a month without a celebrity flogging us some kind of product – if it’s not a clothing line, its makeup, a fragrance or accessories. The latest celebrity to join the bandwagon is model turned TV presenter Alexa Chung. As a fashion favourite in the UK, Chung’s line has been highly anticipated, particularly as she’s made a small fortune as the face of several luxury designers over the years. The TV presenter can now add fashion designer to her mantle as her self-titled fashion line has officially hit the shelves. The luxury clothing on offer is basically what you would expect to see hanging in Chung’s wardrobe. The visually impressive collection consists of a healthy mix of denim, jersey basics and knitwear.
Shop our favourite pieces below…
Admit it. We all initially laughed when Victoria Beckham announced that she was turning her hand to luxury fashion – who knew that this would be her true calling. With Chung’s in-depth knowledge of the fashion industry in the UK and her affiliation with the top fashion publications and luxury retailers it just remains with the public to like what they see and spend their hard earned cash. On that note we take a look at 10 other celebrities that launched successful fashion lines…
Perhaps the most successful public figure turned fashion designer is Victoria Beckham. With two successful lines – Victoria Beckham and Victoria Victoria Beckham, it’s easy to forget that Beckham was a global chart-topping popstar before swapping it all for fashion. With a flagship Mayfair store under her belt and a permanent fixture on the New York Fashion Week calendar it’s fair to say that Victoria has succeeded where many luxury start-up brands have failed…
After ditching The Simple Life Richie hired super stylist Rachel Zoe and reinvented herself as a style icon. Suddenly the gossip and fashion magazines were interested in what Nicole was wearing and her furore into the world of fashion began. In 2008 Richie debuted a jewellery collection through her House of Harlow line. Two years later the brand expanded to include apparel and footwear. That same year the reality star launched another women’s line called Winter Kate and in 2012 she launched a limited edition collection for Macy’s.
Another successful singer turned designer is Gwen Stefani. Whilst in her band No Doubt Stefani often made her own stage outfits. So, it came as no surprise to her fans and critics when she launched her L.A.M.B line in 2004.
Mary-Kate & Ashley Olsen
Mary-Kate and Ashley’s career began before they were still in nappies so when they decided to retire from acting there was only one stand out choice as a followup career. Mary-Kate had become a darling in the fashion industry due to her waifish, bohemian style which led to the twins launching their first luxury fashion label in 2006 – The Row. In 2007 the duo followed this up with a second, more affordable luxury brand – Elizabeth & James.
In 2005 Williams teamed up with A Bathing Ape’s (BAPE) creator, Japanese DJ/designer, Nigo to create Billionaire Boys Club and Ice Cream footwear. Successful collaborations with adidas and Uniqlo followed in 2014. After two years of collaborations with denim brand G-Star Raw Williams put his money where his mouth was and was announced as co-owner in early 2016…
At the height of his fame Sean ‘Diddy’ Combs had his fingers in several pies – and one such pie was a successful fashion menswear line called Sean John which he launched in 1999. Accolades include several design awards as well as being the first fashion line to televise their runway show. The line has developed to include suiting and tailoring and is available exclusively at Macy’s.
Before he became a global superstar (and husband to Beyonce) one of Jay Z’s biggest claims to fame was the clothing label he co-founded with former business partner Damon Dash in 1999 – RocaWear. Although the brand is still going strong at the height of it’s popularity the brand boasted sales in excess of $700 million a year!
Kanye West always expressed an interest in fashion and despite a few false starts which culminated in a shelved clothing line in 2009 West went on to have successful collaborations with Nike, adidas, Bape, Louis Vuitton and Giuseppe Zanotti. In February, West released Season 5 of his Yeezy collection during New York Fashion Week.
Actress Kate Hudson teamed up with the brains behind online subscription footwear company JustFab to launch a similar concept for activewear – Fabletics. Like JustFab, Fabletics is a subscription based brand offering workout apparel and accessories.
Last but by no means least is Bajan songstress Rihanna. The clothes horse has a hugely successful line with sports brand Puma entitled Fenty x Puma. The latest collection consists of apparel and footwear and showed on schedule during Paris Fashion Week in February,