5 Brands with Diverse Shade Ranges

It’s somewhat backwards that we celebrate makeup brands with wide shade ranges rather than actively dismissing brands that don’t. Diversity in beauty is a must and consumers of all skin tones deserve excellent quality makeup, both from the high street and high-end. Particularly on the high street, many brands fail to provide diverse shade ranges […]

Foundation Shade Diversity in Modern Cosmetics

The diversity of base makeup shades has become a major issues in recent years. But the advent of social media gives those who feel underrepresented a voice because it provides communicative channels between brands and consumers. So, why are so many brands still refusing to diversify shade ranges? The Evidence There is a questionable number […]