Behind the Brand: Christopher Bailey and Burberry

Christopher Bailey’s legacy at Burberry

Credited for transforming a once dwindling brand, Christopher Bailey made Burberry the epitome of British luxury fashion once again. The British designer has had a celebrated history in the fashion industry. After beginning his career at Donna Karan he left to become senior designer of womenswear at Gucci. In 2001 he joined Burberry and the accolades began to pour in including Designer of the Year at the British Fashion Awards in 2005 and Menswear Designer of the Year in 2008.

In 2009 he became Chief Creative Officer of Burberry and working alongside Angela Ahrendts, the pair pulled Burberry from the Milan schedule and began showing at London Fashion Week instead. This valuable decision plays a part in reigniting the favorable reputation for the London fashion industry and attracted industry giants year after year anticipating the newest collection.

Christopher Bailey
Photo courtesy of Burberry

Elegance and superiority are two words that spring to mind the thinking of Burberry. :The fashion house is known for the best quality clothing and the prestige associated with wearing them. Bailey pursued this perspective and added his own much-needed expert twist. With thoughtful live music performances at his shows and casting a notable and diverse range of models, the brand became one to watch. They’re advertisements also become creative outlets. Remember the Christmas advertisement titled “From London with Love” featuring the very charming Romeo Beckham? If you don’t, check it out here, and thank me later.  Christopher Bailey’s collections were always thoughtful and included a selection of inspiration from British culture once forgotten. The designer announced his impending departure from the brand in October 2017. His last day was in March 2018 but not before putting on a last fashion show that is arguably the best the brand has done for a long time.


Christopher Bailey Burberry
Photo courtesy of Burberry

Checked out: A new Burberry

Bailey finished his 17-year run at Burberry with a bang, or should I say a splash. Creatively re-designing the iconic Burberry check with the LGBTQ+ rainbow print, Bailey’s final collection celebrated diversity in a way that we all needed. The show opened heartily with Adwoa Aboah and ended with Cara Delevingne wearing a rainbow striped fur coat. As you can imagine everything else in between was just as energetic.


Christopher Bailey Burberry
Image by Vogue


“My final collection here at Burberry is dedicated to – and in support of – some of the best and brightest organisations supporting LGBTQ+ youth around the world…” – Christopher Bailey


Leaving on a positive (and colourful note) Bailey’s final collection is one of optimism for the future. “There has never been a more important time to say that in our diversity lies our strength, and our creativity...” commented Bailey. And creatively so, the brand’s new focus will live on  with Riccardo Tisci taking the wheel. The fashion industry will be on tenterhooks in anticipation to see how the creative vision will be pursued under Tisci’s new direction…roll on September!

Photos courtesty of Burberry



Post Author: Plyska Genova

Plyska Genova
Being a final year Fashion Promotion student I am eager to learn about and experience every inch of the exciting and ever-changing fashion industry. Writing about toasty current trends, celebrity style and beauty necessities, I aim to inform and spread positivity through a very fashionable lens. Constantly dazzled by high fashion’s influence on everyday clothing, you’ll never see me not wearing a frill or flounce of some sort. My best day is when my cappuccino is sweet and my lashes are long.

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