Walking For Exercise and Wearable Tech

It’s Walking Awareness Month so we’re asking to walk or not to walk? A conundrum we often face when weighing up whether to walk, or whether to entertain less physically-taxing forms of transport. Trains, buses and taxis have had their fare share of wins – but walking is on the rise. The reason? Undoubtedly the […]

dior

Dior: Fashion is Going Digital

Regardless of your relationship with fashion Dior is a name you’ll have heard of. Their fragrances, aftershaves and make-up have allowed their audience to span across gender and age. Currently the fashion house is using social media to push the boundaries further by integrating technology into their business strategy after undergoing new creative direction. Step […]

How the Fashion Industry is Utilising Technology on and off the Runway

There are a million articles out there and just as many examples of how technology has changed our lives. How technology has revolutionised lives and entire industries. There’s no doubting its power, and it’s ability to constantly expand, and encroach on new territory. In terms of fashion, technology has connected what was once a fairly […]

Augmented Reality: Is It Changing the Face of Beauty?

The world of digital is becoming key to the beauty industry with beauty brands realising just how much of a role AR – or augmented reality – will really play in future beauty shopping. The evolving world of technology is making it’s mark on the beauty industry in many forms. The most repetitive one being  […]