dior

Dior: Fashion is Going Digital

Regardless of your relationship with fashion Dior is a name you’ll have heard of. Their fragrances, aftershaves and make-up have allowed their audience to span across gender and age. Currently the fashion house is using social media to push the boundaries further by integrating technology into their business strategy after undergoing new creative direction. Step […]

How the Fashion Industry is Utilising Technology on and off the Runway

There are a million articles out there and just as many examples of how technology has changed our lives. How technology has revolutionised lives and entire industries. There’s no doubting its power, and it’s ability to constantly expand, and encroach on new territory. In terms of fashion, technology has connected what was once a fairly […]

Augmented Reality: Is It Changing the Face of Beauty?

The world of digital is becoming key to the beauty industry with beauty brands realising just how much of a role AR – or augmented reality – will really play in future beauty shopping. The evolving world of technology is making it’s mark on the beauty industry in many forms. The most repetitive one being  […]

Wearable Technology: When Will It Really Take Off?

Wearable technology — or most commonly referred to as wearables — are smart electronic devices that can be worn on the body as accessories or clothing. For a few years now wearable technology has been the tech industry’s favourite buzz word. Everybody has been excited about the endless possibilities. Yet, a few years later and […]