dior

Dior: Fashion is Going Digital

Regardless of your relationship with fashion Dior is a name you’ll have heard of. Their fragrances, aftershaves and make-up have allowed their audience to span across gender and age. Currently the fashion house is using social media to push the boundaries further by integrating technology into their business strategy after undergoing new creative direction. Step […]

How the Fashion Industry is Utilising Technology on and off the Runway

There are a million articles out there and just as many examples of how technology has changed our lives. How technology has revolutionised lives and entire industries. There’s no doubting its power, and it’s ability to constantly expand, and encroach on new territory. In terms of fashion, technology has connected what was once a fairly […]

Sadie Clayton: Designer Spotlight

When it comes to fashion London can be seen as a melting pot of creative innovation and spectacular creativity. The city is ingenious in drawing out the best from talented individuals that push for inventive designs alongside thought-provoking stories. This cluster of designers forging the future of fashion includes Sadie Clayton, a new kid on […]

matrix style sunglasses

Every Celeb is Wearing This Type Of Sunglasses

Matrix style sunglasses are back and ready to stay   A few weeks ago I saw an article in Vogue about Matrix sunglasses and my first reaction was what on earth are Matrix style sunglasses? For those of us too young to remember they are sunglasses worn by Keanu Reeves and crew in the cult film The […]

fast fashion

Fast Fashion: A 21st Century Twist on Slavery?

Gone are the days when most brands and retailers updated their stock seasonally. Now it’s more weekly. Why? Fast fashion. There is a constant craving for more…and for cheap. We’ve become greedy and brands and retailers are constantly churning out more goods to satisfy our appetite. Clothing rarely stays on the racks for more than 12 […]

Mother's Day

Mother’s Day Tech Gift Guide 2018

It’s Mother’s Day this Sunday! Don’t worry if it somehow slipped your mind (where has you been?!) Yes we know that everyday should be Mother’s Day so if you’re making a stand by not participating then more power to you. I tried that one year and it went down like a lead balloon. So for […]