Colourful eyeshadow has become a centre of fear amongst the rise of nude trends and subtle glitter – but straying away from your usual gold and black smoky eye or matte brown staple look is more liberating than you think.
Intense makeup has become a token of over-expression and intense creativity that many of us find intimidating. It is associated with minimal blending, a lack of elegance and unnecessary quirkiness. This is far from the truth.
Colour is liberating because it is limitless. You can recreate a classic smoky eye with purples or dark greens and you can replicate a simple matte lid with pinks and reds. The class and elegance of subtle shade shadow can be achieved through colour too.
Regardless of colour, eyeshadow is art. And, what is exciting and liberating about a plain brown painting? In essence, not much. But colour opens up a world of creative expression while growing your self-confidence in working these colours with class.
Replacing brown eyeshadow with red – and no, not a burgundy style red, a letterbox red – is the perfect place to start. Red eyeshadow is all the rage because it is colourful and not intimidating. It goes with black liner and a range of glitters and will set you free into the possibilities of colourful eyeshadow.
Red isn’t neon, it matches all your fave glitters and it’s familiar (we’ve all worn it on our lips.) Starting with red can lead you to darker pinks and as your blending confidence and faith in your creative streak grow, dark pinks will become baby pinks… And, baby pinks will become purples, and purples will become blues. Before you know it, green has become your staple eye look.
Believe me, I’ve been there.
It would be foolish to assume that Kylie Jenner released greens alongside vibrant oranges and yellows in The Honey Palette to simply fill space. In fact, the emerald green shades are so complimentary to the oranges and yellows that they become the palette’s showstoppers.
Nor did Kylie’s The Purple Palette provide a range of lilacs and purple for a two-tone classic look. The limitlessness of having a range of shades brings us back to one thing: your look can be as smoky or bright or matte or sparkly as you like. Colour is classy, and cosmetic companies are starting to realise this.
So, what palettes should you invest in to kick-start your creative journey?
Urban Decay’s Full Spectrum Palette is the beginner’s holy grail for colourful shadow. It is lined with columns of colour groups in a range of finishes to provide you with choice. With choice comes possibilities, and with possibilities comes exploration. The shades in this palette are not neon and are all so easy to blend into one another. The brush provided in the palette has a large blending end which is perfect for tricky colour blending.
When you’re feeling braver and your colour confidence is peaking, look to some brighter shades. BH Cosmetics’ Take Me Back To Brazil palette is bold and bright, and great for colourful looks. Kylie Jenner’s brand also has a range of specific colour palettes for when you’re feeling one colour range.
In a world where nude palettes are a cosmetics staple item, it’s time to start breaking free. Put aside your Morphe 35O 35 and find space for Morphe 35B 35. Find space for creativity and you will watch your confidence as a make-up guru grow.