CrossEyes London

On Wednesday evening I headed over to the Barbican area to check out new optical store CrossEyes.  Despite only launching in 2010 the Danish chain already have six stores in Denmark with this being their first (of hopefully many) in London. Now, I know I don’t wear glasses (20/20 vision thank you very much) but I was keen to have a good old nose about the store.   I spent a good hour trying on frames and chatting to the London store owners, husband and wife team Panos and Marianne.


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 Marianne & Panos – owners of CrossEyes London


Panos is a qualified optometrist and it was during a family trip back to Marianne’s homeland, Denmark, that they stumbled across a CrossEyes store and the rest is, as they say, history.  The brand was started in Denmark in 2010 by Søren Møller whose background in fashion is evident in the simple yet stylish layout of the store as well as the variety of frames available.




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Not only is the layout fuss free but the price structure was also appealing and transparent.  There are no middle men and all frames are purchased direct from the manufacturer.  For example all sunglasses are £95.  How often is a shopping trip spoilt when you have to look at the price tag before the admiration begins?  Not the case here you’ll be glad to know.  I’m pretty sure I tried on every pair of sunglasses in the store and would happily part with my cash for most of them.  I usually struggle to find a nice pair of sunglasses in an optical store and always end up going for a designer pair as they tend to be trend driven.  I was definitely really impressed with the choice of colours, frames and lenses (choice of 12 lenses) in CrossEyes’ sunglasses range – see for yourself here:


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Visit CrossEyes London at 14 Goswell Road, London EC1M 7AA


By: Huna @ihunnamatata


Post Author: i the stylist

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