Erdem x H&M
Erdem has been announced as the latest luxury brand to partner with H&M. Canadian-born and London based Erdem Moralioglu will follow in the footsteps of Karl Lagerfeld, Versace, Isabel Marant, Balmain, Lanvin and Kenzo amongst others for the high street collaboration with retail giant H&M.
In a new twist film director Baz Luhrmann joins as creative director for the project and directed the campaign for the impending collaboration. The collection will launch on 2 November and will feature both menswear and womenswear – marking Erdem’s first foray into menswear. Erdem is famed for his use of floral prints and luxurious textures so it will be interesting to see how reminiscent of his luxury line the high street collection will be.
In the meantime check out 9 other high street collaborations that are on our radar…
9 other high street collaborations to watch
Converse x Tyler the Creator
On Thursday (13 July) Converse launched their footwear collaboration with rapper Tyler the Creator. The collaboration consists of a re-design of the brads popular Converse One Star. Obviously the limited edition shoe, which retailed for $100.00, sold out online in minutes and there is no word as yet if and when more will be available.
River Island x Ashish
River Island hope to give H&M some competition with the announcement of their latest Design Forum collaboration with Ashish. London-based designer Ashish Gupta could quite easily be dubbed the King of slogans and sequins. The 15-piece gender neutral collection will launch exclusively on riverisland.com during London Fashion Week in September. Prices will range from £30.00 – £180.00.
Supreme x Louis Vuitton
Well, it seems that Supreme and Louis Vuitton may have bitten off more than they could chew if recent reports are to be believed. Following their successful launch during Paris Fashion Week in February the two brands announced that the collaboration would be retailed through a number of pop ups in key cities around world namely Beijing, London, Los Angeles, Miami, Paris, Seoul, Sydney, Tokyo and Singapore. Following the shutdown of the LA pop up with reports of involvement of the LAPD, all further scheduled pop ups have been postponed till further notice.
River Island x Felipe Pantone
River Island are really going in with the collaborations aren’t they? For the summer they’ve tapped the talents of Argentinian-Spanish street artist Felipe Pantone. The capsule menswear collection launched on Friday and features two artworks created exclusively for the range and placed on denim jackets (£80.00), complete with matching loose-fit jeans (£50.00). The collection is currently available worldwide exclusively on riverisland.com
Eleven Paris x Sergio Tacchini
French brand Eleven Paris were saved from the clutches of liquidation in March this year. The brand has promised a return to it’s Parisian roots for it’s SS18 collection. In the meantime for it’s AW17 collection it will collaborate with retro style sports brand Sergio Tacchini in a bid to mark it’s comeback.
LeSportSac x Nintendo
Nylon bag brand LeSportSac looked to Nintendo’s Super Mario Brothers for their AW17 offering. LeSportSSac joins Moschino, Vans and Uniqlo – who have all released recent collaborations with the gaming giant. The collection will consist of backpacks, totes and accessories adorned with Super Mario characters and references. The collection will launch in Japan this Wednesday (19 July) whilst the rest of the globe will have to wait until autumn.
Hype x Coca Cola
Popular streetwear brand Hype latest collaboration is with iconic beverage Coca Cola. The 32-piece apparel and accessories collection features both menswear and womenswear and is available online.
Missguided x Barbie
Popular e-tailer Missguided’s latest collaboration is with the iconic Barbie brand. The 25 piece limited edition collection, contains a range of clothing, swimwear and accessories. The capsule collection has already sold out but will be restocked at a later date. Check their website for updates.
Crocs x Christopher Kane
Crocs, like Uggs have become the Marmite of the footwear industry – you either love them or hate them. So, in a bid to tap into a more fashionable clientele the rubber footwear brand have once again called on the services of designer Christopher Kane. This limited edition collection is inspired by Christopher Kane’s pre-AW17 collection. Featuring a tiger print and embellishment, the crocs are available in four colours (£tbc) from 10 August.