Finding Your Perfect Foundation Shade

Finding your perfect foundation shade has never been easy. The constant struggle makes us question whether it even exists. We are told about confusing terms such as undertones, not to mention the face that our skin tone is constantly changing due to the likes of fake tan and holidays. The fact of the matter is that harsh store lighting and tons of similar looking foundation shades makes for an almost impossible task. Thankfully, we no longer have to face this challenge alone.

Lancôme now supplies an in-store foundation matching service exclusive to Harrods. The brands boasts a custom-made foundation suited to your coverage and shade preference. The process involves using a machine to determine your exact shade and turns this into a foundation perfect for you. The fun part is the foundation mixed and prepared in a machine right in front of you in a matter of seconds. You can then take your perfect foundation home in a personalised bottle. Your ‘complexion ID’ is also on the packaging so you can always remember the perfect shade.

The service and final product doesn’t come cheap at £95 but the likes of top bloggers InTheFrow and Patricia Bright are massive fans. Nonetheless if this isn’t in your price range, No7’s ‘Match Made’ service was the first of its kind and is available in all big Boots stores. Again, the technology finds your perfect shade and can also help you with lip and cheek shades and formulas. The best part is the consultation is completely free!

Foundation is one of the most vital steps in our makeup routine and it’s important to get it right. Luckily thanks to high-end and high street brands we are closer to finding the perfect shade and formula. Shade matching services are not only efficient but also take away the stress of makeup shopping. Whether you want to splash the cash or take the more affordable option  there’s definitely something for everyone.

Post Author: Yasmine Kennedy

Yasmine Kennedy
I'm a 19-year-old English Language student at the University of Birmingham. Find me on Instagram @yasminekennedy.

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