Are they worth the hype? 9 beauty products are put to the test…

The makeup and beauty industry has always been big business.  However, in the last couple of years our obsession with everything from highlighters to liquid lipsticks has led to a huge increase in sales. I’ll put my hands up and say I’m easily reeled in by the many beauty bloggers and celebrities – turned – makeup gurus. Despite this, a lot of makeup that’s so eagerly hyped up isn’t always that great, (lthe Anastasia Beverly Hill’s Subculture palette springs to mind). 

On that note, I’ve decided to go through my own makeup bag and take a look at some products that have been amazing, and some that just aren’t worth the hype. Because, if you’re anything like me, there are some products I wish I had read up on before I did that instant impulsive buy…


1) Baby Skin Instant Pore Eraser Primer, £7.99

I normally start with a primer for my makeup routine so I thought beginning the list with this was right. I have quite oily skin and from this my pores aren’t the smallest.  So I thought after hearing so many good reviews on Baby Skin I thought it would be just what I was looking for. Well, it did nothing for my makeup but move it. And, I saw no comparison to the Benefit Porefessional, which, it was meant to be a dupe for. This might work with normal to dry skin as it’s very hydrating and has more of a silicone texture.  But, if you have oily skin, avoid! (Try the Soap and Glory One Heck of a Blot, £11.00 this is my go-to primer!)


Baby skin pore eraser clear

Baby skin pore eraser clear, £7.99 MAYBELLINE at


2) Vanish Seamless Finish Foundation Stick, £42.00 Hourglass


This foundation stick was a very impulsive buy after I watched Youtuber Laura Lee talking about how this was her favourite foundation. She had mentioned in her previous videos that her t-zone gets very oily so I thought it would work well with my skin type. It doesn’t. Another product to avoid if you have oily skin, unless you use the Becca Ever Matte Priming Perfector, £28, which is the only primer that seems to work with this foundation. However, I do think it will be worth the hype if you have dry skin as this is a such a full coverage foundation!


Vanish Seamless Finish Foundation Stick

Vanish Seamless Finish Foundation Stick, £42.00 HOURGLASS at


3) Matte Liquid Lipsticks, $29 Kylie Cosmetics


Everyone has an opinion on the Kardashian/Jenner’s and when Kylie Jenner announced she was creating her own makeup line there were many critics. However, after owning eight of liquid lipsticks (and two eyeshadow palettes) I have to say I love them! I feel like they even make my lips look plumper, the only con is the delivery from America can be expensive and you also have to factor in customs. If you do buy these though they won’t disappoint, but try to avoid the metallic lipsticks, I don’t feel like they’re worth the money as they aren’t as wearable as the others!


Mink lip kit

Mink lip kit, $29.00 Kylie Cosmetics by Kylie Jenner


4) Eyeshadow Palettes, £30.00 Juvia’s Place

Juvia’s Place is an American brand that I have been dying to try so the minute they launched on BeautyBay I bought two. I own the Masquerade Palette and the Nubian 2 Eyeshadow Palette and they are both the creamiest and most pigmented shimmer shadows I own. The mattes don’t swatch as well but they perform amazingly on the eyes. For the price the pans are huge as well – for reference, double the size of a Morphe eyeshadow pan! These are definitely worth the hype!


The Nubian 2 Eyeshadow Palette Juvia's Place

The Nubian 2 Eyeshadow Palette, £30.00 JUVIA’S PLACE at


5) Glow Kit, £42.00 Anastasia Beverly Hills x Nicole Guerriero


Before I even say anything this palette is a must have, it 100% lives up to the hype, and if there’s any product I couldn’t live without, it would be this. I’m unsure if it was limited edition or just out of stock, which I hope it’s the second as I’ve already hit pan on both ‘It’s Lit!’ and ‘Kitty Kat’ but if you can get your hands on it, buy it! The palettes shade ranges are brilliant, catering for pale to dark complexions and you’ll face will be blinding from the shimmering pay off. Did I mention to buy it?


Anastasia glow kit

Anastasia glow kit, £23.95 NICOLE GUERRIERO at


6) Heaven’s Hue Highlighter, £28.00 Stila


From one highlighter to the next I was so excited to try this after seeing so many reviews on Youtube raving about this! This highlighter is in a putty form which is similar to playdough which really intrigued me. The pigment was also meant to be blinding and when I saw it on others it really lived up to this expectation. I bought this highlighter in the shade Kitten which is a pink champagne colour compared to the other two shades which are a deep bronze and an iridescent purple. Even though this highlighter is pigmented when applied (it swatches really bad) I can’t wear Kitten at all because even though it looks light enough for pale skin when I turn away from the light I just have a dark pink patch left on my cheeks. If I had the money, I may try Transcendence (the purple iridescent shade) but I can’t justify to pay another £28.00 for a highlighter I may not use! If you’re pale stay clear from these highlighters but for medium to dark skin tones I think this would look lovely!


Heaven's hue highlighter - bronze highlighter

Heaven’s hue highlighter – bronze highlighter, £28.00 Stila


7) PS Pro Large Blending Brush, £4.00 Primark


I remember towards the end of last year the Artis Elite oval brushes going viral. I remember watching Chloe Morello reviewing them and talking about how they were the easiest brushes she’s ever used. However, with a price tag for ten brushes ranging from £362-£486 depending on what finish you prefer, I thought I would give them a miss. Fast forward to May of this year and every brand seems to have copied this oval brush from MAC to Makeup Revolution, although I still wasn’t enticed. That was until I found Primark’s take on this brush for just £4.00! I quickly bought one and I’ve been in love ever since. It’s the easiest brush to apply foundation and I’ve even convinced my friends to buy them – who love them just as much as me! For the price and the application, they are the best dupe I’ve found!


PS pro large blending brush

PS pro large blending brush, £4.00 Primark (not available to buy online)


8) Shape Tape Concealer, £21.00 Tarte


This concealer really is worth the hype! Many people would have heard by now how this is a favourite in the beauty community and it doesn’t disappoint. It really does cover EVERYTHING and lasts months! I’ve had mine for three months now and it only just looks like it’s starting to wear down. Plus, the huge applicator makes for easy and quick use. The only downfall for this product is that to buy straight from Tarte’s website the delivery and customs costs more than the concealer! Unless you buy £40’s worth of products after that you then qualify for free delivery (but you do still have to pay customs!) QVC is the only UK stockist for the concealer which costs £28! You do get a Tarte blending sponge in the price as well which is an added bonus, and for the longevity of the product I believe it’s worth that bit extra!


Shape tape contour concealer

Shape tape contour concealer, £21.00 Tarte


9) Magnificent Metals Glitter & Glow Liquid Eye Shadow, £23.00 Stila


These glitters are the easiest and most dazzling I’ve used! Similarly, to their putty highlighter they have had a lot of online coverage and quite rightly so! The application of these are so simple and quick and very fast drying so you never have to worry about creasing! I first saw these on Instagram through beauty blogger and makeup artist, Amra Olević, or Amrezy as she’s mainly known and they have blown up ever since! If you love glitter and want something that is easy to apply without the mess of glitter glue and multiple brushes these are for you!


Magnificent metals glitter & glow liquid eye shadow

Magnificent metals glitter & glow liquid eye shadow, £23.00 (each) STILA at

Post Author: Rosie Shopland

Rosie Shopland
I'm currently studying Fashion Journalism at London College of Fashion. I'm also a huge makeup and beauty obsessive and can be found strolling down the aisles of Selfridges to Superdrug! My pet peeve is when there's plastic packaging on makeup that doesn't rip where it should and I'm currently living for oversized earrings and bright red hues!

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