Julia Korol: Interview

If you get the Vogue stamp of approval at the start of your career then the pressure is well and truly on to deliver but it seems that Central Saint Martin’s graduate Julia Korol is taking it all in her stride…





You showed your AW14 collection during Paris Fashion Week – considering you are Ukrainian-born and based in London why did you choose to show in Paris?

It wasn’t that we were making a decision between the two cities, but rather an organic process that had us show in Paris. I grew up learning everything about Paris Fashion Week. To me, it’s where fashion was born and it’s a city that holds a very important place in the fashion world.


What was the build-up for the show like?

It involved a lot of preparation, designing your final pieces, setting everything up. It’s a very exciting process despite how tough it can get. I’m a perfectionist. It starts with location, the concept, the inspiration, and it ends with the models we choose. When you finally get to show a collection that you have been working extremely hard on – to buyers, press and other influencers – it can be nerve-racking, but it’s also a hugely rewarding process, especially when someone decides to buy your collection or write about you.


Model-wise who would be in your dream line-up for your show?

We haven’t produced a full-fledged show yet. As you can imagine, as a young designer, you need to crawl before you can walk. That said, if I’m allowed to dream, I would love to hire models like Cara Delevingne, Joan Smalls, Abbey Lee Kershaw, Daphne Groeneveld, Liu Wen and so on!


You’re clearly very talented when it comes to prints – if you could have any designer do a print for you who would it be and why?

There are definitely many great print designers but the two that come to mind immediately are Peter Pilotto and Mary Katrantzou. I admire their work so it’s something that would definitely be a special collaboration, it would be meaningful to me.


Prior to your fashion degree you studied fine art textiles and photography – is photography something you would like to pursue professionally at all in the future?

I love photography and it will always be part of my everyday life. Photography inspires me, especially in conjunction with my artwork.


Describe the typical Julia Korol customer.

My ideal customer is a confident, young lady who is chic, elegant and knows exactly what she wants from life. Someone that is not afraid to experiment with colour, prints and shapes.


Since graduation aside from your Paris show (and graduation) what has been the standout moment for you in terms of your career?

Launching my first collection and having Vogue write about it. That was something that really made me realize that it’s all finally happening.


Who or what is inspiring you at the moment?

I am inspired by everything around me.  Nature, architecture, other art and the current state of things. I try to be open to the world around me.


What’s the most overused phrase you hear in fashion?

That’s a good question. It always makes me smile when I hear the phrase “I’m obsessed”, I feel like this is used way too much. When you are obsessed with something, you can’t stop thinking about it all day, every day. You can’t be obsessed about something if you forget about it five minutes later.


If you could bring back one fashion item or trend what would it be and why?

The 80’s and 90’s really inspire me at the moment but my philosophy with trends is – it doesn’t matter if it’s in or out in the “fashion world”. If it’s “in” in your mind, wear it!


Julia Korol SS14 collection

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Visit juliakorol.co.uk for more…

i the stylist xx

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