Already this week we highlighted four fashion brands flying the flag for trendy, stylish ethical fashion. And, we also showed you how fast fashion is contributing to global warming which is why we need to buy more responsibly. So, we were lucky enough to interview Marie Dewet, from the mother-daughter brand that is Maison Cléo.
Marie Dewet is one half of the duo and is also the manager of luxury vintage site Vestiaire Collective. Despite still only being 26 years old Marie’s love of fashion led to her co-founding Maison Cléo with her mother. Oh, and if you’re looking for some fashion inspiration yourself check out Marie’s Instagram — it’s full of vintage finds and all round fabulousness. We talked to the fashion entrepreneur about sustainable fashion, working with her mother and what the future holds for their brand…
WTYB: Hello Marie! How did you come up with the idea for the brand and why choose Instagram as a platform?
WTYB: What is it like to work with your mum? Do you both have specific roles or do you share responsibilities?
Marie Dewet: We don’t share any responsibilities; each one her own clear role. I can’t sew even a single button, and my mum knows nothing about how to communicate for example. She is a professional seamstress and I have a Masters degree in Communication and have always worked in fashion — so that is a perfect match.
WTYB: What do you think makes Maison Cléo so unique and popular? (It’s been featured in Vogue, The Blonde Salade, WhoWhatWear, Emily Ratajkowski is a fan and so is Refinery29’s senior fashion market editor Alyssa Coscarelli).
WTYB: I’m a big fan of the Agnes blouse but it is always sold out – why do you think it is such a success?
WTYB: I love the fact that when we buy something from your brand we know exactly where the money goes; the fabric is ethically sourced and the clothes are handmade. Do you think in this day and age it’s important to turn towards small ethical brands rather than big fast-fashion companies?
Marie Dewet: Yes! The most terrifying thing is the pollution caused by all the overproduction of clothes. That makes me sick! People have to react and think about what they buy! For example all our fabrics come from dead stocks/leftover fabrics of couture house and other brands.
WTYB: Is there something planned for spring /summer? What is the new collection in the making?
Marie Dewet: We don’t make “collections” but we create new pieces according to the seasons, our desires and the fabrics we find. New pieces are coming very soon, before the end of the month (winks).