Wednesday 16th March marked the fragrance launch for Misguided’s summer 2018 perfumes. The original perfume ‘Babe Power’ sold out in three hours of it’s release and became the fastest selling fragrance of summer 2017. Following this success, three sister perfumes have been added to the collection; ‘Babe Dreams’, ‘Boss Babe’ and ‘Babe Oud’.
The Toy Room Club in Soho just off of Carnaby Street hosted the pink tinted event. The quirky London hotspot filled with bright pink teddy bears and LED lit art work was transformed into a Missguided haven. Even the bathroom mirrors had Missguided branding to ensure the perfect bathroom selfie. The new perfumes hanged from ceilings and were intertwined into beautiful floral branches above the bar. Opportunities to try and hold the new perfumes were at every corner allowing everyone to decide and compare their favorite scent.
Mercedes Benson was the DJ for the night with a highly complimented R ‘n’ B set. Right next to her was a braid bar creating all sorts of hairstyles for guests to have created. Nails Inc also joined the party with a nail bar so you could leave the event with the perfect polish. And to capture all the memories a Missguided photo booth became very popular throughout the night snapping the funnest moments and allowing everyone to leave with a keepsake from the night.
After prosecco on arrival a speciality cocktail menu was provided offering the most instagrammable cocktails garnished with flowers and berries. Waiters in pink t shirts (completely matching the aesthetic) offered delicious canapes and ensured everyone’s prosecco glass was constantly refilled. Everyone who attended the event was made to feel like a VIP with professional photographers and attentive and helpful hosts.
Love Island and Towie stars attended the event to celebrate the launch, all of them lovely and excited to chat and mingle with everyone. Magazine journalists, editors, models and bloggers also attended the event making it the most fantastic opportunity to meet new people. Pastel pink gift bags were gifted to everyone on departure filled with two of the three latest perfumes to take home and enjoy.
Overall, the event was a great success and was a fantastic launch for the new perfumes. The perfumes are available soon online and in The Fragrance Shop.