One of the perks of running the site is getting to hear fab new music before the masses. Over the summer I received a link to listen to the debut album of a rising UK electronic artist – Veiga Sanchez aka Salt Ashes. The Brighton-based artist has had support from The Guardian, Clash Magazine, Wonderland and more and it’s only a matter of time before the general public cotton on to how great she is. We tracked her down for a quick Q&A to discuss fashion, remixes and Kate Bush…
WTYB: How did the stage name Salt Ashes come about?
Salt Ashes: I love walking along Brighton Beach to clear my mind and get inspired and there are always wooden boats stored on the pebbles on one part of the beach. I was admiring them one day and notice the words ‘Salt Ashes’ scratched on the side of one. I always thought I’d use it as a lyric or song title but it never felt right. When I was thinking of a stage name, this felt like it summed up my writing style at the time so just seemed to fit.
WTYB: You’re based in Brighton – how does your sound fit into the scene there?
SA: I think there’s space for any sound to fit into the Brighton scene to be honest with you. The city is filled with creative artists continuously inspiring each other, which is always welcoming for new bands, artists or different ‘sounds’. There’s quite a big community of electronic artists in Brighton which works in a positive way for me as there’s always ideas buzzing around and new people to work with.
WTYB: Your debut was released via Radikal Records – they’ve released some great electronic music – how did that deal come about?
SA: Radikal discovered me after Record Of The Day featured my track ‘L.O.V Anxiety’ in 2013 – the demo of my first single renamed as ‘Somebody’. They contacted my manager at the time and that’s where it all began.
WTYB: I was at your album launch at Birthdays in July – the album is really strong for a new artist, particularly as you seem to not have a massive team around you.
SA: The support you’ve had from radio/DJs etc is really promising. What would need to be on the table for you to sign with a major?
To still be able to maintain control over my art and project is extremely important to me.
WTYB: Aesthetically it’s clear you have a love for fashion – if you could have any fashion designer design your stage wardrobe who would it be and why?
SA: I adore Vetements’ Demna Gvasalia. I love wearing anything oversized. I’m all about being comfortable with attitude, especially when I’m performing otherwise I can’t lose myself in my performance. Gvasalia seems to create comfort yet a shit load of attitude in his designs which is what I strive for when choosing what to wear.
WTYB: If you had to pick one favourite track from the album which would it be and why?
SA: It’s hard to say what track is your favourite when you’ve written them. It’s not like when choosing from another artist as I have a different connection to each song that I’ve written. But, I can say that I enjoy performing ‘Whatever You Want Me To Be’ live at the moment… This is the most vulnerable side of me that’s shown within the album I think, and it’s quite emotional to play which I weirdly really enjoy.
WTYB: What has been the most exciting venue or location you’ve performed at so far?
SA: I think it would have to be Heaven in London supporting Say Lou Lou. I would love to be headlining a venue like that some day soon.
WTYB: ‘Save It’ has a few remixes – which producer/DJ would you love to remix it?
SA: Someone like Todd Terje or Lindstrøm would be insane. Or most recently I’ve been really into remixes by ZHU.
WTYB: A critic described you as “Kate Bush given-a-modern-makeover” what has been the most obscure comparison you’ve heard about your music?
SA: I don’t think I’ve had anything obscure enough for me to remember really. My favourite is a Giorgio Moroder & Kate Bush baby with a kiss of Depeche Mode… Poetic.
WTYB: If you could pick any four artists (dead or alive) to feature on your next album who would they be and why?
SA: PJ Harvey – She is such an enormous talent in the music industry overall for her thought-provoking songwriting, progressiveness and experimentation. The lead singer and writer of Future Islands Samuel T. Herring, because of his unique delivery and vocal style and his dark lyrics which I really connect with. Chet Faker – Built On Glass is such a great album and it’s one that I play regularly today. I love his voice and would love to see how ours blend together. Alex Turner from The Arctic Monkeys – He is undeniably, in my eyes, a songwriting genius. His writing is so honest and progressive which is easy to connect with. He seems unfocused on the materialistic, shit side of being in this industry and more on the actual art which I admire and ultimately is what I believe continues to gain him success.