NIKELAB X RT Victorious Minotaurs Collection

When luxury fashion meets sportswear…

Collaborations seem to be the most successful way in the fashion industry to reach out to customers. The comfiest and trendiest way to dress is using aspects of athleisure, which is the merging of athletic clothing and leisurewear. The biggest brands in sport have seemed to ace the challenge of both with major collaborations with […]

Get The Look: Hailey Baldwin

Celebrity spawn and budding model Hailey Baldwin was looking noticeably glum sometime last week after being caught up in the bizarre Fyre Festival debacle.  Despite the negative press surrounding her association the social media enthusiast was dressed to impress  in a red sweatshirt from Balenciaga and coordinated tracksuit bottoms. Baldwin ditched the trainers and instead wore […]

Get The Look: Jennifer Aniston

Jennifer Aniston is undoubtedly one of the queens of laidback and timeless chic style, with this outfit being no exception. She dressed for stylish practicality when she stepped out with her husband Justin Theroux in Paris last week. She channelled a sports casual look with her Chloé ‘Cady’ striped trousers and trainers which she topped […]

i the stylist Loves…White Trainers

The white trainer is a classic wardrobe staple that has made a major comeback in the closet of every fashion girl. No longer do you have to be wearing sky high heels to feel put together, flats are back and trainers are the perfect way of adding a touch of effortless edge to your outfit. Go for Normcore […]

Get The Look: Gigi Hadid

If you need some inspiration for what to wear during this unpredictable weather, mix and match your sandals with the most coveted jacket of the season – the bomber. Gigi Hadid was seen sporting a signature customised bomber jacket and pool sliders on her way to shoot a new editorial for Tommy Hilfiger in New York City. The look […]

i the stylist Loves…Activewear

Activewear has completely taken off over the last few years. It has become one of the most important aspects of a women’s wardrobe and can be one of the most creative areas in fashion. Sportswear ranges from actual fitness gear to sports clothes and accessories.  Recently, we have seen a rise in big high-street fashion […]

i the stylist Loves…Smart Sneakers

Gone are the days when trainers as every day wear were frowned upon for anyone over 21. Thanks to luxury brands jumping on the streetwear bandwagon trainers are now appropriate to wear to work (or at least on Fridays for those in the corporate world). Kiss bye bye to bunioms and give your tootsies s […]

Get The Look: Bella Hadid

Model Bella Hadid recently hit the town with her sister Gigi in this super cool Adidas get-up. Hadid wears a classic tracksuit with a twist from Adidas’ Rita Ora collaboration, pairing the bomber jacket with a crop top and shades. The look can be altered (for those of us not willing to brave the British […]

Get The Look: Julia Sarr-Jamois

Street style and fashion blogger favourite Julia Sarr-Jamois never fails to impress. The style editor is often seen in a mix of textures, colours and prints all effortlessly combined with her halo-like afro. Below we see Sarr-Jamois in one her signature rule breaking looks, she pairs a suit with trainers and a classic turtle neck. […]

i the stylist Loves…Swimsuits

We are now officially in the months of summer. It may not seem like that with the typical British weather but with summer holidays quickly approaching a statement swimsuit is a must have in your case. There are so many varieties of one-pieces, that there is definitely a style to suit you. So sit back relax and […]