Fast Feminism: Has the Commercialisation of International Women’s Day Gone Too Far?

I grew up in a Christian household, so I always understood the frustration at the commercialisation of Christmas. As my faith faded, my frustration decreased; it may be an excuse for completely commercialised, but it’s still a wonderful time to celebrate family and love. Valentine’s Day I never bothered about too much; I agree with […]

Maison cléo

Behind the Scenes with… Marie Dewet of Maison Cléo

Already this week we highlighted four fashion brands flying the flag for trendy, stylish ethical fashion. And, we also showed you how fast fashion is contributing to global warming which is why we need to buy more responsibly. So, we were lucky enough to interview Marie Dewet, from the mother-daughter brand that is Maison Cléo. Marie Dewet […]

Re/Done ethical fashion

4 Ethical Fashion Brands That Are Changing The Game

We’re of the opinion that fast fashion is contributing to global warming. Companies produces more and more product quickly and with a shorter lifespan.  Its quantity over quality. The cheap prices are definetely appealing; but the unseen problem is that the factories are producing more co2, thus emitting greenhouse gas. Let’s not even get started […]

dior

Dior: Fashion is Going Digital

Regardless of your relationship with fashion Dior is a name you’ll have heard of. Their fragrances, aftershaves and make-up have allowed their audience to span across gender and age. Currently the fashion house is using social media to push the boundaries further by integrating technology into their business strategy after undergoing new creative direction. Step […]

The April Trends You Should Be Taking Advantage Of

Every month we’ll bring you the trends that are gaining momentum for the month ahead. Starting with April — which is literally around the corner — we’ve tapped into all the rising trends in travel, interior, food and fashion. Trends come and go but we’ll be bringing you the ones that are no paling fad. […]

saturated

The New IT Trend of 2018 — Saturated

Nothing neutral is going on here. It’s time to put the cream jumpers and white shirts to the back of the wardrobe. Why? Because it’s  time to make space for all things bright and electric. When there is a statement trend on the high street, you have to make sure to be the one making […]

editor

WOMEN IN POWER: Interview with i the stylist’s Editor

Interviewing Ihunna Eberendu – my editor in chief, had me at a blank page wondering which direction to take first. While some boast of a successful career in one avenue, Ihunna has forged credentials in two. Alongside the challenge of launching her own publication. Whilst studying business and marketing at university, Ihunna joined the street […]