21 Affordable Makeup Brands You Must Try!

We are mostly weary of products boasting quality at such low prices, and, well, if you haven’t had the “pleasure” of trying really cheap – read crappy – makeup because you were A.) lured by the low prices, B.) a teenager on a low budget, or C.) simply desperate for ANY makeup because your dog […]

The Nubian 2 Eyeshadow Palette

Are they worth the hype? 9 beauty products are put to the test…

The makeup and beauty industry has always been big business.  However, in the last couple of years our obsession with everything from highlighters to liquid lipsticks has led to a huge increase in sales. I’ll put my hands up and say I’m easily reeled in by the many beauty bloggers and celebrities – turned – […]

Frugal Fashion: Embellishment

Like we’ve said before a little bit of ‘sparkle sparkle’ doesn’t have to be strictly for the Christmas party.  Why not incorporate it into your everyday life – an embellished belt here, a diamanté beanie there – why save it for just special occasions?  We’ve put together an edit of 40 blingtastic items ll for the […]

i the stylist Loves…Ponchos

Ponchos are the must-have autumnal addition to your wardrobe this season- particularly with this mild weather we’re having the stylish outerwear will be more than enough protection on a chilly evening.  As they’re so on trend at the moment we’re spoilt for choice with regards to prints and styles.  Check out of edit of 18 of some […]

Frugal Fashion: Floral

The floral print is one trend you cannot avoid this season.  Much less kitsch this time round we’ve seen a mixture of abstract and ditsy prints on the high street.  Not a fan of florals? Why not road test the trend with a selection from our frugal edit – 40 options at £40 or under.  When in […]

Frugal Fashion: Pastels

Who said fashion had to cost an arm and a leg?  In today’s times many of us need to watch the pennies so with that in mind we’ve introduced a new weekly feature that will allow you to stay on trend without dipping into your overdraft.  This week’s trend is pastels.  A summer staple – pastels […]

i the stylist Street Style – 7 July 2014

It’s that time again – we want to know what you’re wearing!  This week we hit Camden Town for some street style hunting.  As always if you fancy appearing in our Street Style section follow us on Twitter @ithestylist and we’ll let you know where we’re going to be each week. The ‘Primark SOS’ story was all […]

i the stylist Street Style – 30 June 2014

Last week we headed to east London, the hub of fashionistas, for some style hunting and of course we had a field day. If you want to appear in our Street Style section follow us on Twitter @ithestylist and we’ll let you know where we’re going to be each week.  Our question this time around was, Facebook crashed for […]

i the stylist Street Style – 16 June 2014

This week we headed to sunny Covent Garden to do some street style spotting.  Football fever was ready to brace the nation so naturally our question this week was,  The World Cup is about to start! Will you be watching and if so who will you be supporting?     “I don’t watch football (laughs).” […]

i the stylist Street Style – 9 June 2014

We hit the streets of the capital for our weekly street style fix of fashionable London dwellers.  This week’s question was Gwyneth Paltrow and Charlize Theron have received backlash for likening their online privacy intrusion to “being a soldier at war” and “rape”.  Do you think that celebrities, particularly those that are active in social media, should […]