NIKELAB X RT Victorious Minotaurs Collection

When luxury fashion meets sportswear…

Collaborations seem to be the most successful way in the fashion industry to reach out to customers. The comfiest and trendiest way to dress is using aspects of athleisure, which is the merging of athletic clothing and leisurewear. The biggest brands in sport have seemed to ace the challenge of both with major collaborations with […]

Ruffled wool peplum blazer

Work some red into your wardrobe with this trendy edit

i the stylist Loves…Red Ruby, cherry, wine, crimson, maroon or scarlet: the catwalks are seeing Red. Not just a splash, or a stripe of red but bold, all-in-one, head-to-toe red. When it comes to making a statement, wearing red symbolizes defiant, sensual and confident. Red is the colour of the woman who knows exactly who […]

i the stylist Loves…White Trainers

The white trainer is a classic wardrobe staple that has made a major comeback in the closet of every fashion girl. No longer do you have to be wearing sky high heels to feel put together, flats are back and trainers are the perfect way of adding a touch of effortless edge to your outfit. Go for Normcore […]

i the stylist Loves…Retro Trainers

Trainers have been an IT trend for a while now, no matter what season we are in.  And, if you haven’t already noticed retro trainers, are THE style of trainer to invest in for SS16. Our obsession with the humble trainer has reached a whole new level; especially with the constant stream of retro-inspired trainers everywhere […]

i the stylist Street Style – 16 June 2014

This week we headed to sunny Covent Garden to do some street style spotting.  Football fever was ready to brace the nation so naturally our question this week was,  The World Cup is about to start! Will you be watching and if so who will you be supporting?     “I don’t watch football (laughs).” […]