Foundation Shade Diversity in Modern Cosmetics

The diversity of base makeup shades has become a major issues in recent years. But the advent of social media gives those who feel underrepresented a voice because it provides communicative channels between brands and consumers. So, why are so many brands still refusing to diversify shade ranges? The Evidence There is a questionable number […]

Get The Look Beauty: Bella Hadid

The Ultimate Femme Fatale Bella Hadid channelled her inner Jessica Rabbit at the launch of the new flagship store of Tag Heur, in London, back in December ’17. Hadid dressed in a floor length sequin gown in a sultry red and teamed that with a bold lip to match. Her make-up was utterly flawless, and […]