Throwback Thursday: Logomania

For today’s Throwback Thursday we’re switching it up a bit. Logomania.  We first fell in love with it on the steps of that Greenwich Village apartment. You know, when Carrie wore THAT “The Christian Dior Daily” dress to her date with “BIG” aka John James Preston.  Needless to say Galliano was head of Dior at the time, and he was the one who started our never ending love affair with the ‘logo’.  Just look back to the Dior Autumn/Winter 2004 campaign featuring Gisele Bundchen.


Gisele Bunchen Dior


Post Galliano, and not just at Dior, ‘logomania’ did take a bit of a backseat while the fashion world switched to a ‘less is more’ school of thought; that is, until now. 2015 and 2016 were the years of quite a big change in the industry. Raf Simmons left Dior and was replaced by Maria Grazia Chiuri.  Anthony Vaccarello replaced Hedi Slimane at Saint Laurent. And, Alessandro Michele took over as head creative at Gucci. So, what do you see now? The new blood took a gamble on the brands’ classic approach to design and injected fun back into these fashion houses.


Gucci is everywhere, its logo is everywhere and everybody is wearing it. Dio (r) evolution t-shirts and handbags are on top of every stylist’s list. Add to the fact that the ‘J’adior’ underwear sets are impossible to get hold of. Literally, and trust me I’ve tried…in a few countries too.


Saint Laurent’s tribute to the ‘YSL’ logo is still exceptionally well received. After all the ‘YSL’ patent black pumps is wait list only. So with that said, our throwback style inspiration is logomania!


Get the look


Gucci Tian Silk Headban

Tian silk headband,  £215.00 Gucci


Ballerina in technical canvas and J'adoir ribbon
Ballerina in technical canvas and J’adoir ribbon, £580.00 Dior


Basketball cropped hoodie sweatshirt
Basketball cropped hoodie sweatshirt, £55.00 FILA + UO at


Calvin Klein Sport Undies
Sport undies: bralette £30.00; pants £2o.00 Calvin Klein


Adicolour oversized t-shirt with tre foil logo
Adicolour oversized t-shirt with tre foil logo, £22.00 ADIDAS ORIGINAL at


Post Author: Maria Litsmann

Maria Litsmann
A girl about London Town, living the not so glamours life of a personal shopper. Specialising in menswear. Saving the world one better dressed gentleman at a time. My MAC and iPhone are with me at all times, and as a true millennial avo on toast are a fave.

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