TK Maxx recently launched their SS14 campaign – Me. By Me. As of late the retailer has undergone a marketing overhaul and instead of their ad campaigns to highlight their status as a discount retailer they instead have focused on celebrating fashion individuality and expression.
The retailer scouted their stores to find members of the public to represent their brand. Eight lucky shoppers were picked from obscurity to star in the campaign. The concept was that people are at their happiest and most confident when they are their true selves.
Guests were given the chance to show off their style with a photobooth, chalkboard and props. Psychologist Carolyn Mair was also on hand to give guests insight into what their dress sense revealed about them…
Psychologist Carolyn Mair
TK Maxx’s Communications Manager Lucy McGonigle introducing the first viewing of the ad
Think you have great style? Submit your photos and videos to mebyme.tkmaxx.com and you could be in with a chance to be featured in the next TK Maxx advert in May. Make sure you #MeByMe. Good luck!
i the stylist xx
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