BLOOM Ultra Cleanse Matcha
Price: £16.99 (30g)
Stockists: As Nature Intended, Holland & Barrett, Harvey Nichols, Ocado.com, Selfridges, Planet Organic, Wholefoods and BloomTea.co.uk
They say: It is time to ‘go green” and swap your morning coffee for a cup of matcha which seems to be all the craze right now. Whilst drinking a cup of green tea is healthy, many of the insoluble nutrients stay trapped within the leaves which are thrown away. The Japanese then solved the dilemma by grinding the green tea leaves into a very fine powder, thus creating matcha which is equivalent to TEN cups of green tea! The result? No leaves, no waste and a nutrient-rich cup of green tea that’s naturally high in protein and fibre, low in sugars, fat-free and salt free.
We say: Every year a new product or health/fitness craze comes out that aims to make those of us in the western world question how we survived so long without it. Most recently it was coconut oil – next year it could well be matcha tea. I’m a fully fledged member of the green tea brigade and try to have at least three to four cups a day. I don’t drink coffee so green tea is my go-to when I need a pick me up during the day. I’m well versed on the health benefits of green tea so I didn’t need much persuasion to try out the matcha tea. BLOOM have 11 tea powders, 3 of which are caffeine-free. I was given the Ultra Cleanse Matcha to trial . The tea comes in an atractive looking compact glass jar with a plastic spatula attached. The instructions call for you to mix 4 spatula servings (1g) with 100ml of water (hot or cold). I was having mine after breakfast so I used hot water. You then need to whisk the mixture until a light foam appears (don’t skip this step – I did – once – and the powder didn’t dissolve and instead sat at the bottom of the cup even after I drank all the liquid). Prior to receiving the matcha I had come across several creative pictures of how the tea can be consumed – as a latte, as an addition to a smoothie or even added to biscuit and cake recipes. After frothing my tea (I used a fork and whisked the tea in a small plastic bowl) I was a tad disappointed as a) my froth wasn’t as impressive as the ones I’d seen on Instagram (nothing ever is, right), and b) the smell and look was very lacklustre. The tea smelt a bit like seaweed or algae and it looked like pondwater. Well, as the saying goes don’t judge a book by its cover because after tasting the tea I was pleasantly surprised. As it is only 100ml of liquid the tea cooled very quickly and the taste was surprisingly very mild and enjoyable. The Ultra Cleanse Matcha also contains yerba mate and milk thistle. Yerba mate is from a breed of tree found solely in South American rainforests. It is a natural caffeine source and contains 24 vitamins and minerals, 15 amino acids and abundant antioxidants. Milk thistle is a natural herb that has both antioxidant and anti-inflammatory properties and is commonly used to detoxify the body, particularly the liver.
At present I am half way through the pot and have been taking it religiously for two weeks. It is recommended that the best time of day to take the Ultra Cleanse Matcha is around mid-morning. As the formula is so potent you are recommended to take only one serving (1g) per day. I take mine after my breakfast. I’m currently on holiday in Nigeria with daily average temperatures of 34 degrees so it hasn’t been difficult to adjust my routine by cutting down my cups of green tea. If I was in the UK cold I would substitute my normal cups of green tea with other herbal/fruit teas. I consider myself to have a relatively healthy diet and I exercise at least five days a week now so while I can’t say that matcha has changed my life it’s health benefits are without a doubt a huge draw for me and I am definitely interested in trying some of the other flavours in the range.
Buy or Bye: Definitely Buy. Would also make a healthy coffee substitute. At present my regular green tea only costs me just under £3.00 for 80 bags and this ordinarily lasts me about a month. So to now start paying £16.99 for a month’s supply would be a big leap for me. However for those high-street chain coffee drinkers amongst you this would be an absolute bargain as it works out at about 50p a day! I, on the other had would save the BLOOM Matcha for occassions where I’m detoxing or really watching my diet and want that extra boost.