If you watched the US Open this summer you may have noticed a few of the ball boys wearing a distinct black polo shirt by Ralph Lauren. With wearable tech becoming increasinglymore popular it was only a matter of time before the large luxury designer brands got in on the act. First off the mark are Ralph Lauren who are gearing up to launch the Polo Tech line – a collection that incorporates Bluetooth technology into wearable, washable sportswear.
The line is created in partnership with bio-sensing clothing manufacturer OMsignal. Using OMsignal technolgy silver fibres to weave the technology into the shirts themselves. The shirt collects ‘data’ from the wearer which is stored by a “black box,” which includes an accelerometer and gyroscope, which capture movement and direction. Once the data from the ”black box” is transmitted into the cloud performance-oriented biometrics can be gauged, including heartbeat and respiration, as well as some psychometrics, such as stress level and energy output.
Regarding the brand’s entry into wearable technology David Lauren, Executive Vice President of Global Advertising, Marketing and Corporate Communications said, “Ralph Lauren continues to be at the cutting edge of fashion and culture.” He continued, “Our goal is to create and reflect the ultimate lifestyle, and we believe that a healthy and active life is an essential part of that. Ralph Lauren is excited to help lead the industry in wearable technology in this ever-evolving, modern world.”
Whilst the initial target may be professional athletes and sports enthusiast Ralph Lauren believe that the Polo Tech shirt could potentially have a place i every day life. David Lauren concluded, “Our vision is that this will transcend sports to help us at every age and in every aspect of life. Reaching far beyond just the needs of elite athletes, Polo Tech will offer innovative technology for all ages and lifestyles to promote general wellness and quality of life.”
The Polo Tech line will launch in 2015.