Who are the Best Beauty Bloggers?

Battle of the Beauty Bloggers

It’s no secret that more and more of us are turning to YouTube to find out about the latest beauty trends and products. With a keyboard at our fingertips, it’s difficult to not spend hours watching tutorial videos and product reviews. So, who are the best beauty bloggers? The most successful YouTubers have been posting videos for years, taking time to build up a dedicated fan base. Now there are hundreds of popular beauty vlogs with different niches and personalities to suit everyone. But who’s the best beauty vlogger to follow?

Falseeyelashes.co.uk have taken some of the most successful beauty vloggers and pitted them against each other in the ultimate Battle of the Beauty Vloggers. They compared 18 different vloggers from across the globe to looked at how big their following is, how many YouTube searches they receive, how often they upload to their channel and more, to determine a winner. Scroll down to see who they crowned their King or Queen!

 

Here’s who are the best beauty bloggers

1st: Nikkie Tutorials

Nikkie Tutorials who are the best beauty bloggers

Nikkie was only 10 years old when she posted her first ever make up tutorial on YouTube.

YouTube Subscribers: 9.3 million
YouTube Searches per month: 9,900
Instagram Followers: 9.6 million
Average Number of Videos Uploads per month: 5
Highest Number of Views on a Video: 38 million
Years of Experience: 9
Own Make Up Collection? Yes
Estimated Yearly Earning from YouTube: £315,950

 

2nd: Zoella

 

Zoella who are the best beauty bloggers

Zoella’s YouTube following is higher than the combined population of Norway and Finland.

YouTube Subscribers: 12 million
YouTube Searches per month: 165,000
Instagram Followers: 11 million
Average Number of Videos Uploads per month: 4
Highest Number of Views on a Video: 22 million
Years of Experience: 8
Own Make Up Collection? Yes
Estimated Yearly Earning from YouTube: £122,500

 

3rd: Jeffree Star

 

Jeffree Starr who are the best beauty bloggers

Jeffree Star called out Kylie Jenner after being removed from the Kylie Cosmetics PR list.

YouTube Subscribers: 6.4 million
YouTube Searches per month: 90,500
Instagram Followers: 5.6 million
Average Number of Videos Uploads per month: 6
Highest Number of Views on a Video: 12 million
Years of Experience: 8
Own Make Up Collection? Yes
Estimated Yearly Earning from YouTube: £583,950

 

4th: Rclbeauty101 (Rachel Levin)

 

Rachel Levin who are the best beauty bloggers

Rachel’s YouTube channel went from 1.7 million to 7.6 million in just one year.

YouTube Subscribers: 13 million
YouTube Searches per month: 6,600
Instagram Followers: 3.8 million
Average Number of Videos Uploads per month: 7
Highest Number of Views on a Video: 223 million
Years of Experience: 7
Own Make Up Collection? No
Estimated Yearly Earning from YouTube: £955,300

 

5th: Carli Bybel

 

Carla Bybel who are the best beauty bloggers

In 2016 Carli launched a clothing collaboration with Missguided and crashed the brand’s website.

YouTube Subscribers: 5.8 million
YouTube Searches per month: 9,900
Instagram Followers: 4.9 million
Average Number of Videos Uploads per month: 4
Highest Number of Views on a Video: 11 million
Years of Experience: 8
Own Make Up Collection? Yes
Estimated Yearly Earning from YouTube: £141,400

 

6th: Jaclyn Hill

 

Jaclyn Hill who are the best beauty bloggers

Jaclyn collaborated with Morphe cosmetics to create her favourites palette which sold out within 45 minutes.

YouTube Subscribers: 4.9 million
YouTube Searches per month: 9,900
Instagram Followers: 5.2 million
Average Number of Videos Uploads per month: 2
Highest Number of Views on a Video: 15 million
Years of Experience: 6
Own Make Up Collection? Yes
Estimated Yearly Earning from YouTube: £111,600

 

7th: Laura Lee

 

Laura Lee who are the best beauty bloggers

Before Vlogging Laura worked as a preschool teacher and medical assistant.

YouTube Subscribers: 4.2 million
YouTube Searches per month: 4,400
Instagram Followers: 2.1 million
Average Number of Videos Uploads per month: 12
Highest Number of Views on a Video: 14 million
Years of Experience: 4
Own Make Up Collection? Yes
Estimated Yearly Earning from YouTube: £357,850

 

8th: Manny MUA

 

Manny MUA who are the best beauty bloggers

In 2017 Manny MUA was named the first ever male brand ambassador for make up brand Maybelline

YouTube Subscribers: 4.5 million
YouTube Searches per month: 6,600
Instagram Followers: 4.4 million
Average Number of Videos Uploads per month: 8
Highest Number of Views on a Video: 6.1 million
Years of Experience: 3
Own Make Up Collection? Yes
Estimated Yearly Earning from YouTube: £370,250

 

9th: Tanya Burr

 

Tanya Burr who are the best beauty bloggers

Since 2015 Tanya has written 3 books, including a cookbook titled Tanya Bakes

YouTube Subscribers: 3.6 million
YouTube Searches per month: 40,500
Instagram Followers: 3.1 million
Average Number of Videos Uploads per month: 10
Highest Number of Views on a Video: 3 million
Years of Experience: 8
Own Make Up Collection? Yes
Estimated Yearly Earning from YouTube: £64,377

 

10th: Kathleen Lights

Kathleen Lights who are the best beauty bloggers

In 2016 Kathleen launched her own collection of cruelty-free nail polish named KL Polish.

YouTube Subscribers: 3.6 million
YouTube Searches per month: 880
Instagram Followers: 2 million
Average Number of Videos Uploads per month: 13
Highest Number of Views on a Video: 15 million
Years of Experience: 5
Own Make Up Collection? Yes
Estimated Yearly Earning from YouTube: £156,005

 

11th: Wayne Goss

 

Wayne Goss

Wayne works as a freelance make up artist but only takes booking on recommendation of existing clients.

YouTube Subscribers: 3.1 million
YouTube Searches per month: 2,900
Instagram Followers: 604,000
Average Number of Videos Uploads per month: 13
Highest Number of Views on a Video: 11 million
Years of Experience: 9
Own Make Up Collection? Yes
Estimated Yearly Earning from YouTube: £70,500

 

12th: PatrickStarrr

 

PatrickStarr who are the best beauty bloggers

Patrick became an entrepreneur at 16 when he would charge people $25-35 for a photo shoot.

YouTube Subscribers: 3.5 million
YouTube Searches per month: 12,100
Instagram Followers: 4 million
Average Number of Videos Uploads per month: 3
Highest Number of Views on a Video: 11 million
Years of Experience: 5
Own Make Up Collection? Yes
Estimated Yearly Earning from YouTube: £91,000

 

13th: Kandee Johnson

 

Kandee Johnson who are the best beauty bloggers

Kandee is one of four judges on Glam Masters, a make up competition TV show produced by Kim Kardashian.

YouTube Subscribers: 3.9 million
YouTube Searches per month: 1,600
Instagram Followers: 1.7 million
Average Number of Videos Uploads per month: 2
Highest Number of Views on a Video: 38 million
Years of Experience: 9
Own Make Up Collection? Yes
Estimated Yearly Earning from YouTube: £28,550

 

14th: Huda Beauty

 

Huda Beauty who are the best beauty bloggers

Huda Kattan has 5 times more followers on Instagram than the L’Oréal Paris make up account.

YouTube Subscribers: 2.2 million
YouTube Searches per month: 110,000
Instagram Followers: 24.7 million
Average Number of Videos Uploads per month: 1
Highest Number of Views on a Video: 11 million
Years of Experience: 5
Own Make Up Collection? Yes
Estimated Yearly Earning from YouTube: £22,350

 

15th: Desi Perkins

Desi Perkins who are the best beauty bloggers

Kim Kardashian mentioned Desi in an episode of KUWTK when Khloe complemented Kim’s make up.

YouTube Subscribers: 2.9 million
YouTube Searches per month: 2,400
Instagram Followers: 3.6 million
Average Number of Videos Uploads per month: 4
Highest Number of Views on a Video: 16 million
Years of Experience: 4
Own Make Up Collection? Yes
Estimated Yearly Earning from YouTube: £74,350

 

16th: Jackie Aina

 

Jackie Aina who are the best beauty bloggers

Jackie was a full-time member of the Army reserves and even made a military hair and make up tutorial.

YouTube Subscribers: 2.1 million
YouTube Searches per month: 2,400
Instagram Followers: 842,000
Average Number of Videos Uploads per month: 9
Highest Number of Views on a Video: 4.9 million
Years of Experience: 8
Own Make Up Collection? Yes
Estimated Yearly Earning from YouTube: £125,700

 

17th: Meredith Foster

 

Meredith Foster who are the best beauty bloggers

Meredith’s most viewed video on YouTube was How To Tell If Your Crush Likes You

YouTube Subscribers: 4.8 million
YouTube Searches per month: 1,600
Instagram Followers: 2.3 million
Average Number of Videos Uploads per month: 2
Highest Number of Views on a Video: 11 million
Years of Experience: 7
Own Make Up Collection? No
Estimated Yearly Earning from YouTube: £19,450

 

18th: James Charles

 

James Charles who are the best beauty bloggers

James was announced as CoverGirl’s first ever male ambassador working alongside Katy Perry

YouTube Subscribers: 3.2 million
YouTube Searches per month: 100
Instagram Followers: 3.5 million
Average Number of Videos Uploads per month: 7
Highest Number of Views on a Video: 8 million
Years of Experience: 2
Own Make Up Collection? No
Estimated Yearly Earning from YouTube: £583,050

Post Author: Ihunna

Ihunna
I'm a London-based fashion stylist and writer. When I'm not writing about the latest style and beauty must-haves I'm getting paid to play dress up with models and celebrities. Someone's got to do it! Three things I can't live without are avocado (it goes with everything), mascara and my bangles...

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